Director of Brand and Marketing
Luke is an enthusiastic growth strategy leader and a self-proclaimed market research nerd. He has spent his career designing and executing growth plans for healthcare innovators across healthcare provider and health technology segments.
At BehaVR, Luke spearheads our brand and marketing efforts, owning and iterating BehaVR’s brand strategy, core positioning and messaging, and brand activation channel strategy. With oversight over product commercialization strategy and integrated communication activities, Luke ensures that BehaVR shows up in the market in the right places, at the right times, communicating our authentic, passionate, message.
Luke brings a bent around research and content, rooted in deep agency experience where he noticed the brands that were successful were the ones that could tell a data-backed, believable story with conviction.
What do you find most inspiring or powerful about VR?
Virtual reality has a certain mysticism about it. It’s difficult to explain. Explaining what happens to you when you use VR is like explaining the internet to someone before they owned a computer. Yet, when you experience the technology, the therapeutic potential just screams at you. I’m inspired about VR because I had that personal experience where I thought, “this is the medium digital therapeutics are begging live in.”
What’s your favorite thing we’re working on at BehaVR?
Our teams are building solutions that are not only going to be wonderful and effective solutions, but also accessible ones. As we extend solutions more directly to consumers, my favorite work is when I can help bridge the gap between our solutions and the people who really need and want them, through sound market research.
What’s your superpower?
I make a mean oatmeal chocolate chip cookie.
What is the best advice you’ve received?
Don’t complain if you find yourself choosing between two good things.