Chief Commercial Officer
By implementing strategic marketing, revenue generating initiatives, as well as client service enhancements, Rory and his team are fueling significant growth. Rory is skilled at solving challenges with innovative solutions and enjoys building high performing teams.
Over the last 25+ years, he has worked to drive change in 10 different industries across the world and within a variety of sized organizations from startups to multi-billion-dollar public companies. He has deep sales, marketing and business development experience which he combines with his roots in psychology. He has helped numerous companies grow and scale. These include McDermott Will & Emery (the global healthcare law firm), Corporate Executive Board, Portrait Software and Ruffalo Noel Levitz.
Rory is a frequent speaker on the topics of organizational change and growth. He has a degree in Occupational Psychology and postgraduate qualifications in Counseling Psychology and Leadership Coaching from The University of Hull, England, Regents University in London and George Washington University in Washington, DC respectively.
Why is a better future for mental healthcare important to you?
Mental health touches everyone and more and more so daily. I have been committed to helping those struggling with behavioral health pretty much all my life. There has to be a better way and I believe we have found it.
What’s your favorite BehaVR program/project and why?
NurtureVR. It’s a beautiful program but I believe it has the power to level the access playing field in maternal mental health. What can be more important than putting all babies across the planet on the best trajectory by lowering the stress of the pregnant mother?
What’s your superpower?
My ability to connect dots, to look ahead and see things others don’t always. But if I am allowed two…. I think I have also now mastered the ability to tolerate lawyers.
What’d you think you’d be when you grew up?
As a child – a veterinarian, which is a little odd as I am not a big fan of animals.