Director of Provider and Patient Marketing
Zenia is an accomplished digital marketer whose work at BehaVR focuses on the creation of a demand generation funnel to accelerate brand awareness and growth.
With over 7 years of experience, Zenia has been integral in the digital marketing strategy for emerging brands across various verticals, including streaming, cosmetics, real estate, and finance. While well-versed in all of the major digital publishers and tactics, paid social media is her passion because of its unique balance of data and creativity, as well as the opportunity it affords brands to truly connect with their most engaged customers.
Zenia earned her Masters in Integrated Marketing Communications from Roosevelt University. As a long-time lover of reading and writing, she also has a Bachelor of Arts in English from Truman State University in Missouri.
What was your first experience with VR?
My first experience was in my living room a few years ago, after my husband bought a Playstation VR headset. When he first talked about wanting to buy one I was SO skeptical, and thought it’d be another toy that collected dust after we used it a few times. But after trying it out I was amazed by the immersive experiences, and I now use virtual reality for so many things: physical exercise, “trips” to other parts of the world, and mindfulness as practiced through our own programs!
What do you find most exciting about our industry?
The potential to enact meaningful change for a great many people. There are so many health inequities pervasive in our society – virtual reality could be the tool that enables the democratization of our healthcare systems and increase access to care.
What’s a hobby, habit or ritual that puts you at ease or strengthens your mental health?
Reading. It has always been my go-to hobby – I even worked part-time at my local bookstore right before the pandemic just for the discount! There’s nothing that provides me with the perspective, relaxation, and entertainment in the way that a great book does. And because I can’t talk about books without sharing a favorite, here’s a good one – The Great Believers by Rebecca Makkai.
Where in the world would you most like to go?
Nice, in the South of France. I went a few years ago and it was one of the most beautiful places I’ve ever visited. My only regret was that the trip was too short – I have to go back to check off the remaining 10 restaurants I didn’t make it to the first time!